Filippobacci | E+ | Getty ImagesGen Z women are driving spending trends on TikTok. "TikTok is a Gen Z women-centric app and it is setting the tone and the narrative for what is 'hot' online," said Ellyn Briggs, a brands analyst at Morning Consult. A larger share of Gen Z women, 75%, use TikTok compared to their male counterparts, 62%, a separate Morning Consult report found. Sophia Bera Daigle certified financial plannerSocial media platforms like TikTok take the concept to a different level, especially for Gen Z. Two money guardrails for 20-something womenExperts say it's important for young women in their 20s to remember the following two things when it comes to observing their contemporaries exhibiting expensive lifestyles: 1.

---

Persons: Ellyn Briggs, Briggs, TikTok, Z's, Shaun Williams, boomers, Williams, Sophia Bera Daigle, FOMO, Gen Zers, LendingTree, Daigle, guardrails, it's, They're Organizations: Morning, Paragon Capital Management, CNBC, Gen, CNBC FA Locations: Denver, Austin , Texas